On Tuesday, November 18 2025, the Angolan Government, through its Ministry of Tourism, has unveiled an ambitious international strategy to raise the country’s profile as a major tourism destination.
Minister Márcio Daniel highlighted that Angola plans to attract significant foreign investment by finalising a “Tourism Doing Business” guide, aimed at presenting the country’s potential in investor-friendly language.
He also noted the advanced development of a Tourism Academy in partnership with UN Tourism, which will offer professional training and a UN‑recognized seal of quality to build local capacity across the sector.
To support this expansion, the Government has launched four key strategic projects — Capacita Turismo, Comunica Turismo, Planifica Turismo, and Reclassifica Turismo — designed to restructure the industry around training, communications, planning, and service quality.
A centerpiece of the plan is the brand “Visit Angola – The Rhythm of Life,” which Minister Daniel described as Angola’s global calling‑card, framing the country as a modern, accessible, and culturally rich destination. Angola has secured its status as a host country for the International Tourism Fair to be held next year.