Ethiopian Airlines has signed on April 29 a new strategic agreement with Visa to expand co-branded payment solutions and strengthen digital transactions across its global network. The partnership builds on an existing collaboration aimed at improving payment convenience and enhancing the overall travel experience.
Under the agreement, both organizations will promote the adoption and usage of co-branded Visa cards, offering customers more secure, seamless, and rewarding payment options for travel and everyday spending. The initiative is also expected to support Ethiopian Airlines’ expanding international footprint and drive greater customer engagement through digital platforms and loyalty programmes.
Visa’s regional leadership highlighted the role of the partnership in advancing digital payments and improving cross-border transaction efficiency, while Ethiopian Airlines emphasised its commitment to enhancing passenger convenience across all stages of the travel journey—from booking to post-travel services.
The collaboration also includes joint marketing and innovation efforts, reinforcing a shared ambition to modernise payment systems and accelerate the shift toward cashless, technology-driven commerce in the aviation sector.