The United Kingdom views Morocco as a land of opportunity and intends to double bilateral trade within the next five to seven years, UK Minister of State for International Trade Chris Bryant declared on Tuesday in Rabat. Speaking following talks with Morocco’s Minister of Foreign Affairs Nasser Bourita, Bryant confirmed that trade between the two countries currently stands at approximately £4.5 billion, and expressed London’s ambition to double that figure within the medium term.
Bryant’s visit to Morocco came at the head of a delegation of around fifty British companies specializing in the organization of major international sporting events. The delegation participated in the Morocco-UK Business Forum, held this June 2–3, which served as a platform for exploring bilateral investment and commercial opportunities across multiple sectors.
A key focus of the visit was the 2030 FIFA World Cup, which Morocco is co-hosting. The British minister underscored the UK’s interest in serving as a strategic partner in the planning and delivery of the tournament, with British firms well-positioned to contribute expertise in stadium management, logistics, event technology, and related services. The broader ambition is to embed British commercial capacity within Morocco’s World Cup infrastructure at an early stage.
The visit also provided the occasion for both countries to hold the fourth session of the Morocco-UK Association Council, the bilateral framework that governs the two countries’ political and economic relationship following the UK’s departure from the European Union. The Council meeting reflects the continued momentum of ties between Rabat and London since the formalization of a standalone bilateral partnership.
Morocco has emerged as one of the UK’s prioritized commercial partners on the African continent, with the meeting signaling growing British confidence in the kingdom’s economic trajectory ahead of a decade marked by major infrastructure investment and global sporting visibility.
In June 2025, Morocco and the UK had signed a Memorandum of Understanding (MoU) aimed at supporting the organization of the 2030 World Cup.
The MoU marked a new milestone in bilateral cooperation in the fields of sports, infrastructure, and economic development.
The United Kingdom had then expressed its commitment to mobilize its technical expertise, business ecosystem, and support capabilities to contribute to the success of this major project.