Total and CAF Officially Ink 8-Year Sponsorship Deal

The Confederation of African Football (CAF) and French oil giant Total on Monday signed eight-year sponsorship deal announced in July.

According to Patrick Pouyanne, Chairman and CEO of Total “becoming the official sponsor of CAF gives us (Total) the immense honor of associating Total with its 10 main competitions,” he said.

“Football plays a key role in Africa, and Africa is an integral part of our DNA and of our ‘One Total’ company ambition,” Pouyanne added.

The sponsorship deal will start with the Africa Cup of Nations slated in Gabon. The continent’s flagship tournament will be named the ‘Total Africa Cup of Nations.’

Issa Hayatou, the President of the Confederation of African Football has already indicated in July that “the partnership is a major milestone in the ongoing search for additional resources to accelerate African football’s development.”

Total, which has strong roots in Africa, with operations in more than 40 countries, will be seen at more than 1,500 matches. The matches are part of the Africa Cup of Nations (Afcon), the African Nations Championship (CHAN), the CAF Inter-Club Competitions (CAF Champions League, CAF Confederation Cup and CAF Super Cup), the Youth Competitions ( U-17, U-20 and U-23 Cup of Nations), the Women Africa Cup of Nations and the Futsal Africa Cup of Nations.

About Geraldine Boechat 1812 Articles
Senior Editor for Medafrica Times and former journalist for Swiss National Television. former NGO team leader in Burundi and Somalia