Uber has officially resumed operations in Morocco, launching services in Casablanca and Marrakech as the country prepares to host major international events. Moroccan users and international visitors can now request rides through the application, which offers UberX and UberXL options.
The ride-hailing platform positions its return as complementing existing urban transport solutions while providing fully digitalized mobility services. The company emphasizes that this launch aligns with Morocco’s strategic priorities around transportation infrastructure, particularly as the kingdom prepares for significant global gatherings.
Uber cites its experience handling large-scale international events, notably the 2022 FIFA World Cup in Qatar where the platform facilitated 2.6 million rides within four weeks. The company believes this expertise will help structure and streamline urban mobility in Moroccan cities. For foreign tourists already familiar with the application, Uber’s presence offers reassurance and standardized international service quality.
Users in both cities can access multiple features designed to enhance convenience, including multi-destination trips, advance booking, cashless payment systems, and continuous support through round-the-clock customer service teams available seven days weekly.
The application’s digital payment infrastructure eliminates cash transaction requirements, addressing a common concern among international travelers regarding local currency management and pricing transparency. The standardized pricing model displays fare estimates before trip confirmation, providing cost predictability for users.
Uber confirmed plans to expand into additional Moroccan cities, though specific locations and timelines remain unannounced. This gradual expansion strategy could fundamentally transform transportation patterns across Morocco by offering technology-driven solutions adapted to resident needs and the millions of annual visitors discovering the kingdom.
The timing coincides with Morocco’s preparation for hosting continental sporting events, when transportation demand typically surges beyond normal urban capacity, requiring supplementary mobility solutions to accommodate visitor influx.