South Africa’s tourism sector has re-emerged as a key engine of economic growth and employment, with new data showing it has surpassed pre-pandemic performance levels.
According to the latest report by Statistics South Africa, the sector supported 953,981 direct jobs in 2024, representing 5.7% of the national labour force—equivalent to roughly one in every 18 workers.
Tourism’s contribution to Gross Domestic Product rose to 4.9% in 2024, exceeding its 3.7% share in 2019 before the COVID-19 pandemic. The sector also outperformed industries such as agriculture, utilities and construction.
Total tourism spending climbed to R779.2 billion, driven largely by domestic travellers, who accounted for R665.3 billion, while international visitors contributed R113.9 billion. Tourism Minister Patricia de Lille described domestic tourism as the backbone of the industry, noting its critical role in job creation and economic stability.
International arrivals have also rebounded strongly, reaching 10.5 million in 2025. Early 2026 data indicates sustained momentum, with nearly two million visitors recorded in January and February. Arrivals rose by 12.4% year-on-year in January and 13.1% in February.
Authorities attribute the recovery to targeted policies, including the Tourism Growth Partnership Plan, alongside new initiatives such as the Electronic Travellers Authorization system and enhanced global marketing efforts. The sector is expected to continue its upward trajectory, reinforcing its position as a cornerstone of the national economy.